Greta Grotesk is a typeface with global mission, inspired by the teenage activist’s handwriting of Greta Thunberg. Free for personal-use. For commercial use please contact the owner. In terms of where Tal would like the typeface to be used, he says: “The obvious usage would be to produce any sort of collateral that relates to climate change. But I think the biggest contribution this could have is actually beyond the immediate urge to use it in a poster. Fonts have this amazing ability to trigger memory – just like hearing a song you haven’t stumbled upon in a long time transports you to a different time and place… Hopefully, Greta Grotesk is just another unexpected place that will remind us of this pressing problem and the actions we must take to bring real change. Also, it’s conveniently located right above Helvetica – so you won’t be able to avoid it.” The typeface was designed by Tal Shub (Shuv) in 2019.
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